The Rise of Short-Form Video Content
We’re in the age of rapid content consumption. Gone are the days when people had the time or the inclination to watch long videos to get information or entertainment. Today, short-form video content is king. Platforms like TikTok, Instagram Reels, and YouTube Shorts have capitalised on this trend, offering video formats that typically range from 15 seconds to a minute. These platforms are booming and have become some of the world’s most popular social media channels.
But why should every small business invest in short-form video you might ask? Here are 5 Reasons: